How to Saturate a Campus with Posters and Handouts

A. Motivation: Benefits of Using These Guidelines

    1. You will be able to saturate your campus with the news of Rusty's lectures.

    2. You will be able to provide enough information for each person in your target area to make a
        decision about coming.

    3. You will establish the identity of a significant movement on campus.

    4. You will be able to demonstrate a real unity among Christians.

    5. Through the use of sharp material, you will be able to establish a real credibility on your
        campus.

B. Overview of Your Materials and Responsibilities

1. The next several pages contain three main items that are designed to help you accomplish your objectives. (Remember: This is your Lecture Series.)

    a. Responsibility description that highlights the main aspects of your job.

    b. An organizational chart to show lines of communication between the believers working on the
        project.

    c. Helpful guidelines with specific details and ideas for doing the best job possible.

These items contain ideas that have been used with success around the globe. Many have come from the ministries of Josh McDowell, Andre' Kole and the Paragon Experience, as well as from Rusty's own speaking ministry. We hope they will help you to glorify our Lord though this outreach.

2. Paul wrote, "Let all things be done properly and in an orderly manner" (I Corinthians 14:40).

    a. The Responsibility Description (RD) shows the purpose and scope of your job and lists your
        main responsibilities. It may seem somewhat cold and impersonal at first glance; but remember
        that its purpose is to briefly explain your job. Please understand that we (and, we hope, all
        involved in this ministry) love you and care for you as a person. We merely use this written
        material as a simple and accurate means of communication.

        Most of the RD is self-explanatory. One aspect that is sometimes new to some is the
        "Authority" line under each item. This is a simple way of  communicating how you should act on
        a given task. There are three main types of authority for our purposes:

        1) "Act" – This means you can act on the item without checking with your "supervisor" first.

        2) "Act and inform" – This means you can act without checking with your supervisor, but you
            should inform him/her of the action after you have done it.

        3) "Act after approval" – This means you should submit your plan of action to your supervisor
            and wait for his/her approval before acting on that item.
 
    b. The Organizational Chart shows how those involved relate to and communicate with each
        other. Most of your communication regarding the work of the lecture series should be with the
        person immediately above you or those immediately below you on the chart. This can help keep
        confusion to a minimum.

        1) The chart is not intended to convey positions of superiority or inferiority but simply working
            relationships. Everyone's job is significant. This is a team effort!

        2) Remember that the best leader is a servant. If ever anyone qualified to be the "man at the
            top" it was Jesus. Yet He turned the organizational chart upside down when He said,
            "Whoever wishes to become first among you shall be your servant; and whoever wishes to
            be first among you shall be slave of all. For even the Son of Man did not come to be served,
            but to serve, and to give His life a ransom for many" (Mark 10:43-45).

    c. The Guidelines are intended to help you carry out your responsibilities You will want to use
        them to develop a strategy for your area of  responsibility that is personalized to your ministry
        location. Go over your strategy with your supervisor to get his or her input and feedback.

    d. You probably will not be able to do your job without helpers. Consult your supervisor and the
        Lecture Series Personnel Coordinator for assistants. Once you have your helpers, consider
        them as teammates. Practice "Growth Delegation": Delegate responsibility not just to get the job
        done, but to help that person grow and develop in their job skills and their walk with God.

    e. Continue to emphasize "Relational Thinking" rather than "Terminal Thinking." Relational Thinking
        considers every activity in light of how it contributes to the overall objective. Terminal Thinking
        sees activities only as ends in themselves.

    f. Our overall objective is to glorify God by reaching people for Christ and building committed
        multiplying disciplers to help reach the world. If you can evaluate everything you do in light of
        your objectives, your motivation and effectiveness will most often increase. Your committee
        members need you to help remind them of this.

    g. Besides your encouragement, several items will help your team members see how they fit into
        the overall team. You should give them each:

        1) A copy of Rusty's letter, so they can see his heart-desire to be a co-laborer with them.

        2) A list of the benefits for their tasks.

        3) A copy of this "Overview of Your Material" (Section B).

        4) A written responsibility description.

    5) A copy of the organizational chart.

    6) A clear statement of your committee's objectives, their individual objectives and how both help
        accomplish the overall objective.

    If copies of these are not provided for you, photocopy them. In some cases, you may need to write them yourself, which will be a good learning experience. It is best to assemble the material in some sort of binder cover before you give it to the committee member. This conveys your desire to be sharp and do a good job as well as your concern for them.

3. In order for you and your co-workers to be really motivated in your work, it is important to have a vision for how Rusty can be used on your campus. One of the best ways to do this is to circulate copies of his evangelistic articles among your volunteers. The Lecture Series Coordinator should have access to these. Take the initiative to get them and expose your committee members to them, perhaps at a committee meeting. Consider it your responsibility to "keep the vision before them."

4. Be sure that individually and as a group, you bathe everything you do in prayer. A well-organized effort without constant dependence upon the Lord can have greatly diminished effectiveness.

5. A priority for you and everyone involved in this project should be to continue to develop your personal relationship with God. Never let activity keep you from seeking the Lord often through prayer and Bible study. Our desire is that this be a growing experience for you that you are built up (not burned out) through your involvement. Strive mightily to keep this perspective in your personal life and to impart it to those with whom you work.


Handout and Poster Committee Chairperson

Responsibility Description


"Whatever you do, do your work heartily, as for the Lord rather than for men, knowing that from the Lord you will receive the reward of the inheritance. It is the Lord Christ whom you serve." (Colossians 3:23-24)

"Serve the Lord with gladness." (Psalm 100:2)

I. Purpose: To totally saturate your campus and the surrounding area with Lecture Series publicity.

II. Scope: campus, surrounding apartments, stores, eating establishments and any other area where students congregate.

III. Responsibilities:

    A. To determine and list where posters may be put up (on campus, apart-ments, stores, banks, etc.)

        Authority: Act and inform.

    B. To see that all posters and handouts are printed.

        Authority: Act.

    C. To organize a team of men and women to put up posters (this includes securing any necessary equipment).

        Authority: Act and inform.

    D. To insure that the posters remain up and/or intact until Rusty leaves.

        Authority: Act.

    E. To organize a team of men and women to take posters down immediately after Rusty leaves.

        Authority: Act and inform.

    F. To organize a team of men and women to distribute handbills at desig-nated times.

        Authority: Act and inform.

    G. To submit upon completion a written report and evaluation of your job
        (See enclosed form).

        Authority: Act.


IV. Working Relationships:

    A. Report to Publicity Coordinator.

    B. Work closely with other committee heads.

    C. Reporting to you are your helpers whom you recruit through the Publicity Coordinator and the
        Lecture Series Personnel Coordinator.

Organizational Chart and Lines of Communication

C. Directions: Guidelines for Posters

    1. Publicity is divided into two phases, Phase I and Phase II:

        a. Phase I spans from 3-4 weeks before Rusty's arrival to one week before his
            arrival. It is designed to make the students wonder just what in the world is
            going to happen! Your teasers and publicity create awareness of the intriguing
            topics but do not indicate when, where and what.

        b. Phase II spans from 7-8 days before Rusty arrives to the day he leaves. This
            phase is designed to give the students all the information  necessary to make a
            decision about coming: topic, time, place, speaker and sponsor. As a general
            rule, every time we publicize the speaker and topic, we need to indicate the
            sponsor so as not to mislead anyone.

        c. A major purpose of the publicity, besides to draw the crowd, is to create an
            atmosphere that is conducive to Christian students personally inviting people to
            the lectures.

    2. Attractive posters have been prepared for both Phase I and 11 of the publicity
        campaign. The "teasers" are designed to arouse interest. They contain no
        information about time, place, sponsor, etc., and are to be used as is during Phase
        I. The local director will receive digital originals from Rusty's office and you should
        get them printed locally on brightly-colored paper. (Goldenrod, canary, lime and
        gold work well; however, do not use dark shades of paper as it makes it hard to
        read the printing). The "reveal" posters for Phase II are also available in digital
        form. They contain the lecture title, speaker's name and photo, along with room
        for you to add your local information: sponsor, date, time and place.

    3. When adding your local information to the posters, use a computer to give a
        professional look. Handwritten (or even press-on) lettering can  look a bit sloppy
        unless a professional does it.

        a. If you do not have computer access, most campus newspapers have their own
            composition equipment. They may be able to typeset it for you, especially if
            they are typesetting lecture series ads (work with the Media Chairperson). Ask
            them to typeset the information for you and paste-up this information on the
            flyer original. If they are unable to do this, have the local printer do it.

        b. Ask the typesetter to use "Helvetica Bold" type – an attractive style.

        c. Be sure to include day of week, date, time and place.

        d. Use progressive dating. For example, for a three-night lecture series, use the
            following procedure on the flyers for the different nights:

            1) First night: Give information for first night in large print; give information for
                second and third nights in smaller print.

            2) Second night: Give information for second night in large print and third night
                in smaller print.

            3) Third night: Give information for third night only.

    4. Section the campus and make a list of all locations at which to put your posters.
        You want one in every available space.

        a. If necessary, secure approval from university officials. It might be helpful to take
            a copy of each poster along with a press packet to show the officials.

        b. Consider all popular hangouts: dormitories, Greek houses, Student Union,
            display windows, bulletin boards and off-campus restaurants and stores. Also,
            recreation halls, laundry rooms and other facilities appropriate to your particular
            location.

        c. It might be possible to tape posters to the backs of restroom doors or on the
            side of the stall. If permitted, bathroom doors, mirrors and drinking fountains
            are all excellent locations for flyers.

        d. You may have to reserve glass-enclosed bulletin boards and display windows.
            Do this early.

    5. Estimate the number of posters you will need.

        a. The number you will need should be determined by the size of your campus and
            the estimated number of buildings and potential posting locations on or near
            your campus. You want to post lots of teasers during Phase 1, but especially
            saturate the campus during Phase II.

        b. The Special Promotions Chairperson will be using flyers for walking boxes and
            other stunts. Be sure to determine that need.

        c. Based on experience, the average campus should plan on using 200-300 reveal
            posters for each lecture topic. This allows for adequate saturation and allows
            you to have some extras for special promotions and to replace ones that are
            torn down early.

    6. Plan and organize a strategy for poster distribution. Phase I usually begins 3-4
        weeks before Rusty's arrival. Phase II always begins one week before his arrival.


Sample Phase I Schedule

Four weeks before Rusty's arrival: Put up the "Hear Rusty" teasers.

Three weeks before Rusty's arrival: Put up the "Dynamic Sex" teasers (keep the "Hear Rusty" ones up, too).

Two weeks before Rusty's arrival: Put up "The Dating Game" teaser (keep the other two teasers up, too).

The objective during this phase is to put up enough teasers so that most everywhere people go they will see them and begin to wonder what the teasers mean. You may need to replace previous weeks' teasers that have been torn down.

Sample Phase II Schedule

One week before Rusty's arrival: Put up the two-color posters, indicating time, place, etc.

The objective during this phase is to have the publicity so thorough that people cannot miss it or even get away from it. It takes heavy saturation of a place for even 75% of the people to be knowledgeable of the event.

Some campuses will not be able to plan a complete Phase I strategy. Holidays, semester/quarter breaks, etc., often cut into a 3-4 week promotion schedule. As stated above, Phase II always begins one week before Rusty's arrival. If Phase I must be shortened, then put up both "The Dating Game" and "Dynamic Sex" teasers during the same week.


    7. It is helpful to have the same people put up posters every week so they know
        where they up the posters the week before.

    8. Whenever possible, posters should be put at eye level.

    9. To discourage theft of posters on unprotected bulletin boards, you can put staples
        in the middle. On glass surfaces, you can put tape all around the edges of the
        flyers.

    10. Have students replace posters that are torn down. (Note that sometimes well-
        meaning house mothers, etc., take down the "Dynamic Sex" flyers because they
        fear the lecture will be dirty. Be sensitive to this and explain beforehand the
        positive Christian orientation the lecture has.)

    11. On the days of the lectures, be sure to tape posters near the auditorium entrance.
            Mark them as follows: "HERE TODAY (and dates smaller), FREE, showing
            time." Make a large sign out of poster board and use this near the entrance.

    12. After Rusty leaves, take down all the posters. This courtesy can be an excellent
            witness to the campus.

    13. Putting up posters can be a great means of involving "fringe" students and
            increasing their level of commitment. In fact, one thing that motivated Rusty to
            get involved in Campus Crusade was his being challenged as a new freshman to
            put up posters for a traveling speaker. He (Rusty) was not even a Christian at
            the time!

    14. "Table tent" advertisers can be put up on tables in dining rooms of dorms, Greek
            houses and the student union. These are especially good because people see
            them every day as they eat.

D. Directions: Guidelines for Handouts

    1. The handouts have been designed to graphically communicate the topic, time,
        place, speaker and sponsor and to generate maximum awareness and interest.

    2. You will receive digital originals from Rusty's office and should print them on
        bright-colored paper.

    3. You should design and print the information about day, date, time, place, sponsor,
        etc. (see poster guidelines):

        a. Have it typeset in "Helvetica Bold" type.

        b. Include sponsor, day of week, date, time and place.

        c. Use progressive dating. Print "Tonight" in large letters for handbills to be passed
            out the day of the lecture.

    4. Estimate the number of handouts you will need and have them printed.

        a. The number of handbills you need should be determined by the number of
            students attending the university and by the number of Christian students
            available to pass out the handbills.

        b. Unless your campus is very small, you should print a minimum of 5,000
            handbills for each night for a major campus-wide lecture series.

    5. Section the campus and make a list of all locations at which to distribute handbills.

        a. If necessary, secure approval from university officials. It might be helpful to take
            a copy of each handbill and poster along with a press packet to show the
            officials.

        b. Consider dormitories, Student Union, mall areas, quads, Greek houses,
            apartment units and eating facilities.

        c. Consider passing out handbills in your classes.

        d. Check about campus rulings before trying to place them on cars. It is illegal in
            some places to place them on windshields. Usually this produces few results
            and large litter problems.

        e. Definitely have handbills available at retreats and conferences for students who
            do not attend your university to take and pass out to friends.

    6. Handbill distribution should be very personal since most of your other forms of
        publicity are impersonal (e.g., newspaper ads, banners, posters, etc.). Design your
        strategy with this concept in mind. For instance, it is much more personal to hand
        someone a handbill than to stuff one in their mailbox or underneath their door.

    7. Handbill distribution gives you a unique opportunity to demonstrate real
        community and influence on your campus. Instead of having students randomly
        passing out handbills, plan a strategy that will expose the maximum number of
        students in the shortest period of time. Fifty students passing out handbills in
        strategically-designated spots at the same time (usually a peak time for pedestrian
        traffic on campus) can produce a tremendous witness to the secular community.
        You can create the same effect as Gideon with his small band of men. The goal is
        to cover the campus so that no matter where people walk, they will be exposed.

    8. Organize your distribution. Experience has shown that when a distribution is not
        organized, only 50-60% of the handbills are distributed.

        a. Have students meet in a central location the day of the distribution to pray and
            pick up handbills.

        b. Have students go out two-by-two to designated areas. (Try to avoid random
            distribution. Of course, encourage people to always carry 10-20 handbills to
            invite people they meet during the day. Try, however, to distribute the bulk of
            your handbills in an organized fashion.)

        c. Encourage students to take the initiative in passing out handbills. Extend a
            handbill to each student as s/he passes. Be warm, but take the initiative. Do not
            get sidetracked by meaningless conversation. Briefly answer questions that arise
            while you are passing out handbills; do not stop to give lengthy answers. If you
            have time, extend a personal invitation with the handbill. Smile and maintain a
            Christ-centered attitude.

        d. Note that for the "Dynamic Sex" lecture, it may be best to have students in
            men-women pairs to distribute handbills. Having women by themselves to
            distribute handbills that say "Dynamic Sex" sometimes leads to crude remarks
            from the men who receive them.

    9. Pass out the handbills at the following times:

        a. Pass out each handbill the day Rusty speaks on that topic. Start early or mid-
            morning, go heavy at lunchtime and, if needed, catch them at the end of the day.

        b. Pass out handbills after each lecture for the lecture the following evening.

        c. Pass out handbills in classes where Rusty speaks.

        For instance, if Rusty were speaking on Monday, Tuesday and Wednesday on the
        Success, The Dating Game, and Sex, you would pass out the handbills as follows:

        • Monday during a strategic portion of the day, you would pass out the “Success
            and Satisfied” handbills. After the lecture that evening, you would pass out
            handbills for "The Dating Game" to the audience as they leave.

        • Tuesday during a strategic portion of the day, you would pass out the "Dating
            Game" handbills. After the lecture that evening, you would pass out handbills
            for "Dynamic Sex" to the audience as they leave.

         • Wednesday during a strategic portion of the day, you would pass out "Dynamic
            Sex" handbills.

    10. You may want to stamp the handbills as follows:

        a. Several weeks before the lectures, purchase a rubber stamp about 1 - 1 1/2"
            long that says, "TONIGHT!" Also, buy a red  ink pad and extra red ink in a
            "Stamp Paid Inker."

        b. Using the rubber stamp and lots of red ink, stamp a red "TONIGHT!" on all the
            handbills which are to be passed out on the day of the lecture. This will greatly
            enhance the impact of the handbills. Prepare many handbills with TONIGHT!
            stamps several days before they are to be handed out.

        c. An alternative would be to have the handbills printed a second time with the red
            "TONIGHT!" added by the printing press.

    11. Remember that distributing handbills can be a great faith-builder and commitment
        builder for young and old believers alike!  Work through Discipleship Groups and
        Bible studies to get a maximum number of students involved. You could provide
        the opportunity that motivates a new Christian to get involved in discipleship!

    12. Be sure to pick any handbills that are littered. University officials greatly
        appreciate this.

Posters and Handouts Chairperson Checklist

(Work with the Publicity Coordinator to plan out "target dates" for each responsibility. Then check them off as you complete them.)

Completed	Target Date	Responsibility
	(8 weeks before LS)	1. Digital originals of teasers, posters and handouts have been received.
	(7 weeks before LS)	2. Approval from school officials for teasers, posters and handbills is secured.
	(7 weeks before LS)	3. A four‑week strategy has been developed.
	(6 weeks before LS)	4.  Teasers have been printed.
	(3 weeks before LS)	5. Posters have been imprinted with day of week, date, time, place and sponsor.
		6. Progressive dating has been used on posters.
		7. Bulletin boards have been reserved.
		8. Student/volunteer teams have been assigned to put up teasers and posters.
		9. Teasers and (later) posters are being posted and replaced according to plans.
	(8 weeks before LS)	10. Handbill originals have been received.
	(7 weeks before LS)	11. Complete strategy for passing out handbills is prepared.
	(3 weeks before LS)	12. Handbills have been imprinted with day of week, date, time, place and sponsor.
		13. Handbills have been imprinted with progressive dating.
		14.  Rubber stamp with "TONIGHT!", red stamp pad and red stamp inker have been purchased.
		15. Handbills are available at retreats for non‑staff campus students.
		16. Student/volunteer distribution teams have been organized.
		17. You have reread all your material one week prior to Rusty's arrival.
		18.  Handbills are being distributed on cam­pus according to plans.
		19. Handbills are available after each evening lecture and classroom meeting.
		20. Handbills that people litter have been cleaned up.
		21. All posters have been taken down after Rusty leaves.
		22. Evaluation/report submitted to Publicity Coordinator.

Lecture Series Job Report and Evaluation Form



(Please complete this and give to your supervisor soon after the Lecture Series is over. Your input can be very valuable to your fellow believers and your local ministry.)



Your Name                                                                         Job Title

Today's Date                                                                       Campus


Description of Your Job

1. Briefly describe your responsibilities.




Evaluation

2. What things went well with your job?




3. What things did not go well?




Recommendations

4. Any suggestions for improvement?