How to Utilize Banners

A. Motivation: Benefits of Using These Guidelines

    1. Banners stand out and draw attention.

    2. Banners create momentum and present a sharp image.

    3. The students/volunteers who work together on the banners will have good fellowship and |
        grow together in the Lord.

B. Overview of Your Materials and Responsibilities

    1. The next several pages contain three main items that are designed to help you accomplish
        your objectives. (Remember: This is your Lecture Series.)

        a. Responsibility description that highlights the main aspects of your job.

        b. An organizational chart to show lines of communication between the believers working on
            the project.

        c. Helpful guidelines with specific details and ideas for doing the best job possible.

            These items contain ideas that have been used with success around the globe. Many have
            come from the ministries of Josh McDowell, Andre' Kole and the Paragon Experience, as
            well as from Rusty's own speaking ministry. We hope they will help you to glorify our
            Lord  though this outreach.

    2. Paul wrote, "Let all things be done properly and in an orderly manner" (I Corinthians 14:40).

        a. The Responsibility Description (RD) shows the purpose and scope of your job and lists
            your main responsibilities. It may seem somewhat  cold and impersonal at first glance; but
            remember that its purpose is to briefly explain your job. Please understand that we (and,
            we hope,  all involved in this ministry) love you and care for you as a person. We merely
            use this written material as a simple and accurate means of  communication.

            Most of the RD is self-explanatory. One aspect that is sometimes new to some is the
            "Authority" line under each item. This is a simple way of communicating how you should
            act on a given task. There are three main types of authority for our purposes:

            1) "Act" – This means you can act on the item without checking with your "supervisor"
                first.

            2) "Act and inform" – This means you can act without checking with your supervisor, but
                you should inform him/her of the action after you have done it.

            3) "Act after approval" – This means you should submit your plan of action to your
                supervisor and wait for his/her approval before acting on that item.

        b. The Organizational Chart shows how those involved relate to and communicate with each
            other. Most of your communication regarding  the work of the lecture series should be
            with the person immediately above you or those immediately below you on the chart. This
            can  help keep confusion to a minimum.

            1) The chart is not intended to convey positions of superiority or inferiority but simply
                working relationships. Everyone's job is significant. This is a team effort!

            2) Remember that the best leader is a servant. If ever anyone qualified to be the "man at
                the top" it was Jesus. Yet He turned the organizational chart upside down when He
                said, "Whoever wishes to become first among you shall be your servant; and whoever
                wishes to be first among you shall be slave of all. For even the Son of Man did not
                come to be served, but to serve, and to give His life a ransom for many" (Mark 10:43-
                45).

        c. The Guidelines are intended to help you carry out your responsibilities You will want to
            use them to develop a strategy for your area of  responsibility that is personalized to your
            ministry location. Go over your strategy with your supervisor to get his or her input and 
            feedback.

        d. You probably will not be able to do your job without helpers. Consult your supervisor
            and the Lecture Series Personnel Coordinator for assistants. Once you have your helpers,
            consider them as teammates. Practice "Growth Delegation": Delegate responsibility not
            just to get the job done, but to help that person grow and develop in their job skills and
            their walk with God.

        e. Continue to emphasize "Relational Thinking" rather than "Terminal Thinking." Relational
            Thinking considers every activity in light of how it  contributes to the overall objective.
            Terminal Thinking sees activities only as ends in themselves.

        f. Our overall objective is to glorify God by reaching people for Christ and building
            committed multiplying disciplers to help reach the world.  If you can evaluate everything
            you do in light of your objectives, your motivation and effectiveness will most often
            increase. Your  committee members need you to help remind them of this.

        g. Besides your encouragement, several items will help your team members see how they fit
            into the overall team. You should give them  each:

            1) A copy of Rusty's letter, so they can see his heart-desire to be a co-laborer with them.

            2) A list of the benefits for their tasks.

            3) A copy of this "Overview of Your Material" (Section B).

            4) A written responsibility description.

            5) A copy of the organizational chart.

            6) A clear statement of your committee's objectives, their individual objectives and how
                both help accomplish the overall objective.

If copies of these are not provided for you, photocopy them. In some cases, you may need to write them yourself, which will be a good learning experience. It is best to assemble the material in some sort of binder cover before you give it to the committee member. This conveys your desire to be sharp and do a good job as well as your concern for them.

    3. In order for you and your co-workers to be really motivated in your work, it is important to
        have a vision for how Rusty can be used on your campus. One of the best ways to do this is
        to circulate copies of his evangelistic articles among your volunteers. The Lecture Series
        Coordinator should have access to these. Take the initiative to get them and expose your
        committee members to them, perhaps at committee meeting. Consider it your responsibility
        to "keep the vision before them."

    4. Be sure that individually and as a group, you bathe everything you do in prayer. A well-
        organized effort without constant dependence upon the Lord can have greatly diminished
        effectiveness.

    5. A priority for you and everyone involved in this project should be to continue to develop
        your personal relationship with God. Never let activity keep you from seeking the Lord often
        through prayer and Bible study. Our desire is that this be a growing experience for you that
        you are built up (not burned out) through your involvement. Strive mightily to keep this
        perspective in your personal life and to impart it to those with whom you work.


Banner Chairperson

Responsibility Description


"Whatever you do, do your work heartily, as for the Lord rather than for men, knowing that from the Lord you will receive the reward of the inheritance. It is the Lord Christ whom you serve." (Colossians 3:23-24)

"Serve the Lord with gladness." (Psalm 100:2)

I. Purpose: To make attractive and informative banners announcing Rusty in order to generate interest and excitement.

II. Scope: Your university or place of ministry

III. Responsibilities:

    A. Determine and list materials needed and best location for banners.
        Authority: Act and inform.

    B. Secure materials.
        Authority: Act after approval.

    C. Locate a work area and organize teams to work on banners.
        Authority: Act and inform.

    D. Organize teams to put up banners at specified times and to remove them after Rusty leaves.
        Authority: Act.

    E. Submit upon completion a written report and evaluation of your job (see enclosed form).
        Submit this to the Publicity Coordinator.
        Authority: Act.

IV. Working Relationships:

    A. Report to the Publicity Coordinator.

    B. Work closely with other committee heads.

    C. Your committee reports to you. (Recruit committee members through the Publicity
        Coordinator and the Lecture Series Personnel  Coordinator.)

Organizational Chart and Lines of Communication

C. Directions: Guidelines for Using Banners

    1. Publicity is divided into two phases: Phase I and Phase II:

        a. Phase I spans from 3-4 weeks before Rusty's arrival to one week before his arrival. It is
            designed to make the students wonder just what in the world is going to happen! Your
            teasers and publicity create awareness of the intriguing topics but do not indicate who,
            when, where and what.

        b. Phase 11 spans from 7-8 days before Rusty arrives to the day he leaves. This phase is
            designed to give the students all the information necessary to make a decision about
            coming: topic, time, place, speaker and sponsor. As a general rule, every time we
            publicize the speaker and topic, we need to indicate the sponsor so as to mislead no one.

        c. A major purpose of the publicity, besides to draw the crowd, is to create an atmosphere
            that is conducive to Christian students personally inviting people to the lectures.

    2. People: Select people for your committee. Banners are a good project for discipleship
        groups and present an excellent opportunity for fellowship. On some campuses, the banner
        committee would spend a Saturday afternoon together drawing, cutting, painting, praying,
        eating and in general developing and demonstrating their community in Christ.

    3. Location: Determine the most strategic location for banners. Place the banners where not
        only students but also commuters and local citizens can view them. In small university
        communities, you should investigate the possibility of a "Main Street" banner. If Rusty is
        coming soon after registration, you might consider a banner across the registration
        auditorium. If your school has an athletic program, you migh want to display a banner during
        the games. Remember that in Phase I you do not want to give too much information (use the
        tease designs).

        a. Murals on windows: Sometimes it is possible to paint large murals on big windows in high
            traffic areas. Use material from publicity or some related subject matter.

    4. Permission: Obtain permission from the proper authorities to hang the banners. Do this
        before you make the banners.

    5. Design: Determine your banner design. If you know a creative artist, you should enlist their
        help.

    6. Materials: Determine the materials you will need (e.g., banner material, paint brushes, rope,
        eyelets, etc.). Some campuses have found broadcloth far superior to nylon. For banner
        material, you might check with automobile dealers. Since they use banners, they may give
        you their old material or tell you where you can get some new material. Large textile
        manufacturers may donate material to you. Some campuses  found latex to work better than
        enamel paint because a mistake with latex (water base) could easily be wiped off with a
        damp cloth. Of  course, if it rains, the banner will disappear.

    7. Colors: Good colors to use are red, white and light blue. Do not feel limited to these colors.
        Bright colors attract attention, but the letters should be dark enough to be readable.
        Remember too, that if the cloth itself is too dark, the lettering will not show up.

    8. Quality and Size: An important aspect of banners is that they look sharp. Lettering is
        important. You might put the design, lettering or logo from Rusty's publicity (see Handouts
        Chairperson) on an overhead projector, blow it up in size and then trace it right onto the
        banners. (Some computer systems can make overhead transparencies from your opaque
        originals.) Be sure that the banner and lettering are large enough to attract attention and be
        easily read from a distance. Also, be sure not to "cramp" lots of words into a small space, as
        it will discourage people from reading it.

    9. Hanging: Hang your banners securely. Make sure they are hard to reach. Some campuses
        have had their banners ripped off.

    10. Removal: After Rusty leaves, be sure to remove all banners.


Banners Chairperson Checklist

(Work with the Publicity Coordinator to plan out "target dates" for each responsibility. Then check them off as you complete them.)

Lecture Series Job Report and Evaluation Form

(Please complete this and give to your supervisor soon after the Lecture Series is over. Your input can be very valuable to your fellow believers and your local ministry.)

Your Name                                                             Job Title

Today's Date                                                             Campus


Description of Your Job

1. Briefly describe your responsibilities.




Evaluation

2. What things went well with your job?




3. What things did not go well?




Recommendations

4. Any suggestions for improvement?